I’ve been a fan of H&M since I visited their store in New York my senior year of high school. Ever since then I’ve been hoping for an H&M store in Texas, and am super excited for the NorthPark Center store to open. Well enough of my excitement, if you haven't heard H&M has a new line of eco-friendly attire hitting stores April 14.
Eco-friendly clothing has been becoming more and more popular as consumers become more conscious of our environment. The main materials used in the collection are organic cotton and recycled polyester.
“It’s not just about organic cotton any more, the possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what’s possible using more sustainable fabrics,” says Ann-Sofie Johansson, H&M Head of design.
Going through the collection I can see how it screams spring and summer time. The collection is light and airy with neutral hues that make you want to run for the beach. Although it is mostly made up of a neutral color palette the collection is far from boring. The women’s collection has sense of romanticism and bohemian chic feeling, while the men’s collection has a more tailored and preppy feel.
Source: H&M
This is a good PR tactic after their issue with throwing out clothes in the Winter.
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